Client : A large, top-ranked university

Goal : Improve campaign performance and donor retention


  • Lower contributions and decreasing pledge rates were making it harder to meet the revenue goals.
  • Traditional approaches to fundraising were yielding poor contact rates and high resource usage.
  • High donor churn resulting from non-optimized contact approaches.
  • Poor or limited digital engagement resulting in loss of potential revenue.


  • Designed and deployed a data lake infrastructure on the AWS Redshift cloud platform.
  • Provided recommendations for the right ask and the right time slots to contact each prospect.
  • Predicted donor churn and provided recommendations to improve retention.

Pledge rate increased by 3 times

Pledge amount increased by 15%

Improved contact rate and donor engagement

Leave a comment